 We redefined Umang Global Group’s brand identity by revamping its color systems, typography, and iconography to create a modern, cohesive, and globally aligned visual language. But it is not just about the looks; we have also developed a framework for the brand guidelines that will help the company maintain consistency in its brand across different business segments and platforms. 

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Project Mosaic

 We completely revamped the offline experience of Umang Global Group – from brochures, flyers, visiting cards, and sample kits – turning traditional print media into something of great value. Every touchpoint was carefully designed to enhance the clarity, hierarchy, and persuasive aspects of communication. The result was an increase in the credibility of the brand, improved sales conversations, and a better first impression. 

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Project Revolution

 We have reorganized the website of Umang Global Group to develop a brand consistency, improving the content structure, navigation, and message clarity to ensure a smooth user experience. This involved improving the content structure, navigation, and message clarity to ensure that the user experience is seamless. The exercise aimed at improving the visual consistency, information hierarchy, and credibility of the website through storytelling. This ensured that the website is authoritative and conversion-focused. 

Project Identity

 We reorganized the social media presence of Umang Global Group by unifying the visual identity, improving the content pillars, and developing a well-structured message framework on different platforms. We reinvented the scattered communication into a recognizable and coherent brand voice through the use of strategic storytelling and the content-driven planning of the engagement. The result was greater views, better brand recognition, and a more effective digital presence. 

 We are strategically repositioning Aadar from a men’s sexual health–focused brand into a comprehensive men and women wellness brand to unlock broader market potential and long-term scalability. This is not just an extension of the product line but also a transformation of the brand’s tone of voice, visual language, messaging sensitivity, and communication architecture to make the brand more inclusive and trustworthy as a wellness brand. This also includes a transformation of the product messaging from performance communication to overall wellness and lifestyle improvement. We are redefining the audience segmentation, core value proposition, and aligning the packaging, digital, and campaign messaging with a gender-neutral wellness philosophy. 

Project Redefine

 We have developed a go-to-market strategy for Sprinkles & More that focused on positioning clarity, target audience segmentation, distribution strategy, and communication strategy for the launch. Our strategy combines digital amplification and retail visibility to maximize early momentum. Our strategy is designed for scalability to ensure sustainable growth after the launch phase. 

GTM Strategy

 For Beyond Tablets, we developed a strategic GTM roadmap that established product differentiation, competitive positioning, channel prioritization, and performance marketing alignment. This strategy aimed at creating a defined niche identity in the competitive market while maintaining budgets effectively. This structure enables rapid market penetration and the sustainability of the brand. 

 We created the identity of Umang Consumer from scratch, including the brand tone, visual approach, and positioning philosophy. Right from the conceptual level to design systems that are ready to be implemented, we have created a brand ecosystem that is designed for scalability. From strategic concepts and brand structures to design systems, packaging strategies, and messaging frameworks, we have created a comprehensive brand ecosystem designed for scalability. This organized platform will allow for effective storytelling across retail and digital platforms, enhance brand recognition, and cultivate consumer loyalty while providing a foundation for future product development. 

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Recent Work & Case Studies

Project Mosaic

Project Revolution

Project Identity

Project Identity

Project Redefine

GTM Strategy

GTM Strategy

GTM Strategy

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